Guide to exclude users from Google Analytics tracking.

You can set exclusions by user types and certain users with Exclude tracking by role and Exclude tracking for user. Select the user types and users, the activity of which you would like to exclude from Google Analytics tracking. Any interactions from these users will be ignored when evaluating reports.

Note, that these exclusions are set locally on your website, unlike Filters, which are connected to Google Analytics. In case these tracking exclusions are set and WordPress Google Analytics plugin detects the specified user or role, it does not include tracking script.

Whereas filters are added to your Google Analytics account, and traffic is excluded based on configurations described in Filters section.

Exclude from Google Analytics tracking